The deal marks first step for Coloreel in the industrial embroidery market in India, one of the world’s largest markets for textile production and embellishment.
Apsom has been operating in the country for more than 25 years, delivering a range of solutions to customers in the digital inkjet print market.
Sven Öquist, vice president of sales at Coloreel Group, comments: “We are very excited to finally be able to enter the Indian market. We have since long had great interest from decoration manufacturers on the Indian market but covid has been delaying our market entry.
“Our new partnership with Apsom provides us with great reach into the Indian embroidery and digital print market and we are looking forward to many more orders to come.”
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